‘How to Write an Article That Moves People on Social Media’ – ClickZ Blog
Kevin Lee says, “These three tips will help you connect with your audience on social media. Are you putting these guidelines to use?
While there’s no single formula for writing an article that will resonate with your social media audience, there are guidelines that can increase your chance of success. Here’s a formula that’s worked very well for my content team:
1. 300 to 500 Words of Text.
Yes, the words in this text should contain a modicum of keywords you’re shooting for, but my advice is not to obsess about keyword density or even word count. Google, especially post-Hummingbird, is a lot smarter now than it was a few years ago about identifying article themes based on elements not directly related to keywords. As far as word count goes, it’s far better to write a punchy 300-word article than a 500-word article filled with lazy words and editorial fluff. (Google to my knowledge has no plans for a “content fluff” penalty yet but my hope is they’re working on it)“.
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