‘How to A/B Test to Avoid the Frankenstein Effect’ – HubSpot
Jami Oetting says, “It would be great if there was a handy tool that could tell you what tweaks to make to your landing page to get more leads, more shares, and more customers. But until that day, marketers still need to test, test, and do more tests to figure out what changes will result in better results.
It can be attractive to test two completely different landing pages or to make a ton of small tweaks, but the best way to improve your landing page conversion rates is to change one thing at a time. While it might be a slower process, in the end you will have a better understanding of what actually works.
Formstack created the below graphic to help marketers develop a formula for A/B testing. It outlines the three core areas of optimization and the small changes you should focus on during each stage of experimentation“.
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