Martin Beck says, “Accelerating its efforts to become a e-commerce marketplace, Twitter today introducedtwo new ways for brands to display their wares on the social network.

The new features — product pages and Collections — will give businesses the opportunity to create another beachhead on the social network. The product pages are dedicated landing zones that include tweets about the product, user reviews, photos, videos, pricing and in some cases a buy button that allows people to make purchases without leaving Twitter.

Collections enable brands or high-profile curators to compile a group of product pages to give people a place to browse, an experience very similar to boards on Pinterest.

Twitter is calling the effort a test, but with 41 launch partners it’s more fully formed than the usual Twitter experiment. Among the launch partners are Target, the Disney Store, Nordstrom, Nike and influential users like Ellen DeGeneres, Michelle Phan, Steve Aoki and William Shatner. Twitter said it plans to expand its roster of curators over time“.

Twitter Jump Starts Shopping Experience With Product Pages & Collections

Marketing Land

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