‘How important are third party reviews for ecommerce sites?’ – ‘Econsultancy’ Blog
Graham Charlton says, “Third party reviews have become a common feature on most ecommerce sites.
This is mainly because they have been proven to drive sales, while many shoppers expect to be able to read reviews before they decide to buy.
Yesterday’s #EcomChat, was on the subject of reviews, and contained some interesting points of view from a range of ecommerce pros.
Here, I’ve rounded up some of the highlights from the discussion.
1. How important are third party reviews for ecommerce sites?
Perhaps an obvious question, but a good starting point nonetheless, and most people agreed on the importance of third party reviews”.
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