‘How to Get Heard in a Noisy World’ by Jay Baer
Baer says, “People do strange things when they’re desperate to be heard. They might say something outrageous, act inappropriately, or provoke someone into a reaction.
When it comes to marketers and their content, this dynamic can get even weirder.
We’ve all seen so-called “professionals” trying to outshout each other like hyped-up kids at a birthday party, getting louder and crazier as they try to grab buyer attention. From publishing hard-line content to making outlandish promises, the carnival barker school of content offers plenty of gimmicks that sound bold in theory but just look idiotic in practice. Or perhaps the worst of all of these offenses: It makes marketing sound easy.
At the same time, I get it. We’re all trying to be heard. We’re creating campaigns and writing web content and trying to persuade buyers. And given the rapidly evolving digital landscape, it’s hard to know what’s effective, what’s powerful, and what hits that sweet spot of getting heard above the crowd while staying credible and appealing”.
Comments are closed.
