‘Should You Be Blogging on LinkedIn?’ – ‘Business.com’ Blog
Business.com team says, “In 2012, LinkedIn started Influencers, a blog with posts by people who are influential in their fields. This includes famous people like Richard Branson, Jack Welch, Bill Gates and Arianna Huffington — even President Barack Obama contributed. Some 300 industry leaders currently post to LinkedIn and thousands (and thousands) more follow what they have to say.
You too, can blog on LinkedIn. Even if you aren’t a branded “Influencer,” you and your business can still reach a substantial audience. Mark Stevens isn’t an Influencer, but he’s got 21,657 followers. That could be a lot more than he gets by posting on his own website because these days, anyone who is looking for a job or a business connection (which is just about everybody) is on LinkedIn”.
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