Erin Hogg says, “Sherpas are renowned for their skills in mountaineering — ascending mountains and conquering the toughest conditions in the world. Sherpa Software (no relation to MarketingSherpa) faced a mountainous challenge in content production for lead generation. Leveraging blog microsites to display their content across multiple sites, the team received a wakeup call when Google changed its algorithm. Overnight, a strategy that was working was no longer viable.

Learn how the team conquered this challenge by pivoting and restarting an inbound marketing effort, bringing all content back under the Sherpa Software roof”.

B2B Content Marketing: 60% lift in site traffic from embracing an inbound strategy

MarketingSherpa

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