Kohki Yamaguchi says, “Cost per Click. Cost per Mille. Cost per Action. Cost per Lead. Cost per Engagement…

Today’s digital advertising is filled with many different pricing options. Just a few decades ago, there only used to be two options: CPC (cost per click) and CPM (cost per 1000 impressions). Now there are dozens.

Pricing options have important implications on advertisers’ budgeting strategy. In this article, we will take a look at what caused the explosion of pricing options, and how advertisers should respond to the complexity”.

Pay Per What? Choosing Pricing Models In Digital Advertising

Marketing Land