‘Why You Shouldn’t Give Your Social Media Audience the Content They Want’ – ‘Business 2 Community’ Article
Matthew Peneycad says, “It may seem counterintuitive, but there is actually good reason for why the content your business’ social media audience wants, is not the content your organization should be creating and publishing.
Increasingly, consumer-centric businesses and social media marketers are using a variety of social listening tools, data and analytics, and various types of research to determine themes and formats for content that will resonate most strongly with their audience.
The trouble with this approach is that if there isn’t a strong correlation between the content your social media audience wants and how that content will positively impact business or marketing objectives“.
Why You Shouldn’t Give Your Social Media Audience the Content They Want
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