Courtney Eckerle says, “Aware that word of mouth and recommendations are the primary way that mothers make decisions on buying baby products, the marketers behind the Playtex Baby brand decided they needed to foster mom-to-mom social media interactions. 

In this Inbound Marketing case study, learn how building up reviews in its Facebook community through a “Review-to-Win” contest garnered more than 2,000 product reviews in just seven months“.

Social Media Marketing: Focus on consumer reviews increases Facebook fans 100% for Playtex Baby

MarketingSherpa

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