Greg Sterling says, “Second quarter reports coming out from the large search marketing firms this week point to continued growth in paid search investment in the US and globally. The reports also underscore the increasing influence of mobile and image-based product ads on growth.

RKG’s analysis of the US search market, based on its client portfolio, which skews retail, showed Q2 spend increased by 23 percent year-over-year, with investments on both Google and Bing rising.

Google spend grew 24 percent year-over-year with a 13 percent increase in click volume and CPCs rising by 10 percent. Bing Ads spend rose by 19 percent year-over-year with a 22 percent increase in click volume”.

Reports Show Paid Search Spend Is Up Over Last Year

Marketing Land

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