‘How to Think More Strategically About Your Content Marketing’ – HubSpot
The latest article on HubSpot blog is titled “How to Think More Strategically About Your Content Marketing”.
Michael Brito says, “The challenge with “content marketing” as a term or approach is that it’s by nature a very tactical way to engage with customers and prospects. It can easily be done in a silo. There is nothing stopping you from creating and curating content and then randomly posting it up in social media channels. You can hire consultants, agencies, and even third-party journalists to create contenton your behalf. Don’t get me wrong — these are often amazing solutions that offer a ton of marketing value — but too many times it’s done in a vacuum“.
How to Think More Strategically About Your Content Marketing
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