The latest article on  ‘Marketing Land’ is titled “Advertisers Brace As Google Revisits “Google Releases New Tools For AdMob Including Full Google Analytics Integration”.

Ginny Marvin says, “Today, Google will announce new features for its mobile ad platform AdMob at the Game Developers Conference in San Francisco. The new features are powered by Google Analytics and Google Tag Manager.

Rather than having to access AdMob and Analytics from separate interfaces, app developers can now get performance reporting from the AdMob home screen and a new Analyze tab right within AdMob. On the Analyze tab a dropdown menu, shown in the screenshot below, allows users to switch between the full set of reporting for individual apps”.

Google Releases New Tools For AdMob Including Full Google Analytics Integration

Marketing Land

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