‘How do you beat Google in vertical search?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “How do you beat Google in vertical search?”.
Kevin Gibbons says, “Relying on Google is a risky game. It always has been, but ever-increasingly over the last two years it’s becoming clear that relying heavily on Google traffic can hold an uncertain future.
I’ve seen a huge amount of brands who are performing extremely well via organic search, some are great at PPC, others social media.
Within their own specific channels they’re killing it, or perhaps more importantly making an absolute killing! But it’s getting more difficult and with more competition, comes bigger budgets and tighter margins“.
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