‘Facebook News Feed Update Gives Brands More Reach’ – ‘Mashable’

Kurt Wagner says, “Facebook‘s greatest asset to marketers has always been its audience — more than one billion active users, a figure that carries some weight.

Now, a new change to Facebook’s News Feed algorithm means brands will have greater reach than ever.

Beginning Tuesday, when a Page tags a separate brand or celebrity Page in a post, that content may surface for followers of both Pages. For example, if Mashable posts a story to Facebook and tags Google’s Page, the post could now appear in News Feed for bothMashable fans and Google fans“.