‘Why Do Enterprises Struggle to Adopt Inbound?’ – HubSpot
The latest article on HubSpot blog is titled “Why Do Enterprises Struggle to Adopt Inbound?”.
Lindsey Gusenburg says, “There’s no question there’s been a fundamental shift in the way consumers make important purchasing decisions in the past decade. The availability of free, high-quality information online has simply changed the game for the way all businesses — small and large — communicate with and sell to consumers.
While this shift in behavior has been a huge boost for small businesses looking to get in on market share, the result for larger businesses is a bit more ominous: They can no longer rely on the strength of their brand and the depth of their pockets alone to close a sale. These companies need to engage in meaningful and relevant dialogue with their potential customers, long before they ever speak to sales“.
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