The latest ‘Econsultancy’ blog post is titled “How to bring your PR in-house. Part one: the network”.

Ryan Sommer says, “Looking to start some of your own PR or influencer relations in-house? Read up on tools of the trade and best practice in this four part series.

For years PRs (or publicists) operated in specific areas of industry with little fanfare or name recognition for the field. To find a job description, one would have had to look to the fashion, publishing and entertainment industry.

Large corporations kept public relations heads, but typically this role was a defensive position, rather than a proactive part of any marketing strategy”.

How to bring your PR in-house. Part one: the network

‘Econsultancy’ Blog

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