The latest article on  ‘Marketing Land’ is titled “What Are You Going To Do With All Those Likes?”.

Courtney Seiter says, “I’m a Facebook fan of at least 20 local attractions, shops and restaurants that I’ve never visited. The neighborhood antique store where I’ve been meaning to drop in. The city tour I always think I’ll take one day. The dozen or so foodie-approved eateries that I’ve got on my short list.

I’m a potential customer for all of them, and I love that social media makes it so easy for me to keep up with them.

But, I’m not an actual customer of any of these establishments — not yet. At this point, my “like” doesn’t really do anything for these businesses. (And, if we’re being honest, my Twitter follow means even less.)”.

What Are You Going To Do With All Those Likes?

Marketing Land

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