‘Online Shopping Cart Abandonment Rates [Infographic]’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Online Shopping Cart Abandonment Rates [Infographic]”.
Ayaz Nanji says, “Shopping cart abandonment remains a major challenge for businesses online, with abandonment rates in the second quarter of 2013 averaging 75%, according to a recent report by SaleCycle.
Online shopping cart abandonment is usually attributed to unexpected shipping costs and long delivery times. However, the study found high abandonment rates across all verticals—including those where shipping/delivery is not a factor, such as travel.
In fact, the average abandonment rate was even higher in the travel vertical (81%) than in the home retail (74%) and fashion (75%) verticals“.
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