The latest ‘MarketingExperiments’ blog post is titled “Web Usability: Long landing page nets 220% more leads than above the fold call-to-action”.

Daniel Burstein says, “One of the classic Web usability “best practices” is to put the call-to-action above the fold. I did a little research (thank you, Wikipedia) and  apparently, the term dates back to the mid-90s – practically the Paleozoic era of Web marketing.

So, is above the fold still a best practice in 2013? Let’s take a look at a recent discovery from our lab …

Background: Sierra Tucson is an addiction and mental health rehabilitation facility

Goal: Increase the total number of leads captured”.

< Web Usability: Long landing page nets 220% more leads than above the fold call-to-action

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