The ‘MarketingExperiments’ team has posted a video on “Testing and Optimization: Involve IT when prioritizing testing sequences”.

David Kirkpatrick says, “MarketingSherpa and MarketingExperiments Optimization Summit 2013, May 20-23, in Boston, is rapidly approaching. For this blog post, we are featuring a video excerpt from one of last year’s presentations.

Speaking in this video clip is Tony Doty, Senior Research Manager, MECLABS, on involving IT when prioritizing the testing sequence in a testing and optimization program”.

Testing and Optimization: Involve IT when prioritizing testing sequences

MarketingExperiments Blog