‘You Can Market to Men on Pinterest, Too’ – ‘Business 2 Community’ Article

Melissa Megginson says, “Pinterest may have the stereotype of a typical female audience, but that doesn’t mean there aren’t great marketing opportunities for men on Pinterest too.

Healthy recipes, cleaning tips, cute clothes and even cuter cats are just a few of the more feminine concepts that come to mind when Pinterest is mentioned. But it seems like very few brands know that there’s a veritable treasure trove for marketing to men on Pinterest. With “manly” brands like the NHL and the US Army using the platform, it’s easy to see that Pinterest can be pretty manly too, dude”.