‘Lead Generation Tips – Avoid The Social Ladder’ – ‘Business 2 Community’ Article

Matt Ford says, “It seems that with social marketing finding application even on the subject of lead generation, some people presume that the value of your business is longer based on what you can do but who you have served or who your friends are. Unfortunately, you have to wonder if it means marketing is now reduced to a game of climbing the social ladder. Is this the kind of business you want out of your lead generation process?”.