‘6 Reasons Starbucks Excels at Social Media Marketing’ – ‘Business 2 Community’ Article

ZOG Digital team says, “An introduction to Starbucks is unnecessary. With over 18,000 retail stores in 60 countries, the renowned coffee house is the picture of success. In fact, this prosperous business could likely shun social media and still be quite alright – as long as customers get their caffeine fix.

Instead, they’ve taken their rule to the digital realm. Beginning in 1971, Starbucks has transitioned seamlessly into the era of the internet by way of social media domination. With an incredible presence on multiple networks, the brand set a high precedent for other businesses when it comes to content quality and customer engagement”.