‘How to Blog For SEO Benefits’ – ‘Business 2 Community’ Article

ZOG Digital team says, “In our previous post, “Top 5 Reasons Your Business Needs a Blog,” we outlined the basic benefits of blogging on your company website. Among them, the fact that businesses who blog see 55% more traffic to their site. We didn’t go into much detail, however, about why it’s a necessary component in your SEO strategy, because that deserves its own post!

Before delving into how to incorporate SEO, it must first be acknowledged that content quality is always a priority. SEO benefits will wean if the writing you’re producing is low-quality and not worth anyone’s time. A business blog should be interesting, authoritative and educational – a reflection of your company and the ideas and products/services you have to offer.

“SEO, when done right, should never interfere with great writing.” – Rand Fishkin

Blogging with SEO in mind means building upon the quality content described above by optimizing all possible features in order to be more easily found in search engine results”.