The latest ‘SEO Book’ blog post is titled “Engagement Marketing 101”.

Peterd says, “Getting traffic to a site is one thing. How do we best engage visitors once they arrive?

Since Update Penquin/Panda, engagement metrics have become more important. In order for our sites to rank well, we need to avoid the bounce – the immediate click-back – or we’re likely to experience drops in ranking. We need to pull visitors deeper into our site. We need more genuine engagement.

Even if engagement metrics had no impact on rankings, optimizing for engagement is always going to be beneficial”.

Engagement Marketing 101

‘SEO Book’ Blog

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