The answer to the question is that Google is fed up with the attempts at trickery many marketers try. They don’t like people who do much search engine optimization – for them it’s just you trying to trick their search engine into rating your site higher than you deserve.

To solve this problem, they’ve applied an extreme strategy. You and all of your sites are guilty until proven innocent. The result is that honest, upstanding sites are being lumped with in with black hat sites, and it’s hard to remove the stigma onces it has been attached.

So the question: what can you do about it?

As a first step, check out this video: RankBuilder NEO Video

…but briefly, there are 2 things that will cause your site to be ranked poorly in Google.
1. Not enough authority- your site doesn’t have enough votes from the community.
2. You got caught in the recent Google updates trying to game their search engine using bad link building practices.

Many people have been focused on tactic-based link building. Most people before the recent panda and penguin updates found a few link sources that worked well in Google’s old algorithm. They focused their energy on these few link sources and their sites rose to the top of Google.

Unfortunately, this has come back to bite them. They were too narrowly focused and one tweak to Google’s algoritm destroyed the value of those links. And the result was a drastic loss of visibility in Google and, as a result, a drastic loss of income.

If you ever expect to get back on top of Google and get your sites ranking and all that search engine traffic flowing in, you need to do 2 simple things:
1. Get back links to your site consistently and naturally
2. Get back links from as many sources as you possibly can – some big, some small, everything from high PR sites to your neighbor’s blog.

This new program, called RankBuilder NEO, build links to your site from all over the web:

– Blogs Platforms
– Bookmarking sites

– Link wheels
– Web 2.0 sites
– Social sites
– Article directories
– Press releases
– RSS feeds and directories
– Forums and Profiles

Check out the link building possibilities here:  RankBuilder NEO

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