The latest ‘Aweber’ blog post is titled “Be the Author of Email Delivery”.

Rebekah Henson says, “Email marketers are the authors of a very particular story: the story of their email’s deliverability. Your own story starts when you turn on your computer screen and open the message editor in your web browser. So begins your email’s quest for the inbox.

ISPs, spam filters and your subscribers themselves all stand between your email and the inbox”.

Be the Author of Email Delivery

Aweber Blog