The latest ‘Aweber’ blog post is titled “Make Yourself Memorable: Branding Your Email Campaign”.

Rebekah Henson says, “Dr. Jeffrey Lant popularized the rule of seven for advertisers: It takes seven interactions with your brand for a customer to remember you and make a purchase. It’s easy to adapt this principle to your email marketing by branding your campaign. Every interaction you have with your email subscribers should stay consistent with the rest”.

Make Yourself Memorable: Branding Your Email Campaign

Aweber Blog