Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled ““WIIFM”? Neuromarketing Improves Your Odds”.

Krakoff says, “Every time I read about a new neuromarketing study, it seems they’re only confirming what copywriters and marketers knew all along: to get readers to take action, you must address the “what’s in it for me” filter in consumers’ minds.  Easy, right?  Well…”.

“WIIFM”? Neuromarketing Improves Your Odds

Patsi Krakoff’s Writing on the Web Blog

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