John says, “Guy Kawasaki is launching his twelfth book today – “Enchantment – The Art of Changing Hearts, Minds and Actions”. [John Jantsch’s Blog]

John Jantsch’s latest blog post:

And Now The Enchanting Mr Kawasaki

John says, “Guy Kawasaki is launching his twelfth book today – “Enchantment – The Art of Changing Hearts, Minds and Actions” –

Enchantment, according to Guy, is influence on steroids. It’s beyond a transaction and goes to a more permanent relationship. No surprise Guy evokes Apple as a brand that enchants”.

And Now The Enchanting Mr Kawasaki…

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