Jerry Bader say, “We are inundated with advertising messages from the time we wake to the time we go to bed. Some of these messages are welcomed and some are a source of irritation”. [SitePro News Blog]

‘SitePro News’ blog post:

Killer Web Video Techniques II: Audience Engagement

Jerry Bader say, “We are inundated with advertising messages from the time we wake to the time we go to bed. Some of these messages are welcomed and some are a source of irritation. The difference between noise and communication boils down to relevance, and relevance is a function of how advertisers deliver three basic ingredients: substance, style, and technique.”.

Killer Web Video Techniques II: Audience Engagement…

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