John says, “Reviews from customers must be seen as an important part of the overall content strategy for any business, particularly local businesses”. [John Jantsch’s Blog]

John Jantsch’s latest blog post:

Making Local Reviews Part of the Content Strategy

John says, “Reviews from customers must be seen as an important part of the overall content strategy for any business, particularly local businesses. The fact that prospects have begun to expect to find reviews and rely heavily on those reviews when making buying decisions combined with the data that suggests search engines seem to be using reviews as a major component in local rankings, requires a major mind shift when it comes to addressing the category of reviews”.

Making Local Reviews Part of the Content Strategy…

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