‘eMarketer: Mobile Ad Market to Top $1 Billion in ’11’ – OPA Intelligence Report

The latest issue of Online Publishers Association intelligence report has been released. The featured research is titled as ‘eMarketer: Mobile Ad Market to Top $1 Billion in ’11’.[OPA Intelligence Report]

‘OPA Intelligence Report’ Contents

NEWS

– Google, Apple have monster earnings as ad sales soar

– AP helps build apps, rights clearinghouse

– Facebook makes Bing deal, Skype integration

– Starbucks goes hyper-hyper local

RESEARCH

– eMarketer: Mobile ad market to top $1 billion in ’11

– Perfect Market: Serious news = higher CPMs

Online Publishers Association