Michel Fortin’s latest blog post is titled “Forget Benefits, And You Will Sell More”. [Michel Fortin’s Blog]


Michel Fortin’s latest blog post:

Forget Benefits, And You Will Sell More

Michel says, “What’s the single, most important element in copywriting?

Let me say it another way.

You’ve done your research. You found a starving market. Your product fills a need”.

Forget Benefits, And You Will Sell More…

Michel Fortin’s Blog