‘Is There Such A Thing As A Magic Success Pill?’ by Troy White

Clayton Makepeace has released the latest issue of ‘Total Package’. The featured article by Troy White is titled “Is there such a thing as a magic success pill?”. [‘Success in Selling’ Article]

Clayton Makepeace has released the latest issue of ‘Total Package’.

The featured article:

Fellow Business-Builder,

Last summer I was in Vancouver speaking at the Canada Marketing Summit.

They had a great lineup of speakers … covering everything from lead generation, copywriting, teleseminars, information publishing, right through to motivational content.

The audience MORE than got their money’s worth.

… If they implemented what they learned.

How many times have you gone to a seminar, immersed yourself among experts, and then got back to the office without implementing at least one thing you learned?

Day-to-day things get in the way … next thing you know … a month has passed and nothing you learned was used or made you money.

It happens wayyyy too often.
The key is to immediately implement one or two things you learned. Then mark it down and block it off in your calendar for the next week to implement one or two more things.

But this is not what I wanted to discuss with you today.

I want to talk about magic pills for success …
… And rant a little about this belief.

If you understand the speaking model at seminars, this won’t surprise you: Many events like this one have speakers who are there on their own dime.

They don’t get paid for flights or accommodations.

They get paid if they sell products or services to those in attendance. And usually, the revenues made are split (50/50) with the seminar promoter.

So if you sell a bunch of stuff … you make a bunch of money.

If you don’t sell anything … you don’t make anything.

A simple model that works.

There are three types of seminars
that are held these days …
Larger up-front registration fees and no speaker pitches (speakers are paid for their time in advance)
Low up-front fees and most (or all) speakers have something for sale (continuing education products, as they are called there)
Mid-range seminar fees and some of the speakers selling
Someway … somehow … the seminar promoters have to make money to pay for the hotel and expenses.

The only time this model doesn’t apply is with a customer appreciation type of event.

In this case, the seminar price was low, and the speakers sold.

At least … tried to sell.

Canadian entrepreneurs are a skeptical lot … and buying at seminars is a tough thing for many of them to do.

I should know … I held the Wild West Marketing and Wealth Summit for the past two years (this year … still undecided for late in the year).

Anyhow, something happened there
that inspired me to write this today.
When I speak … I deliver real, usable, how-to information.

BUT … myself … and the other speakers that provided solid information they could take to the bank … suffered in our sales at the back of the room.

Those of us who delivered quality information all seemed to have how-to, 1-2-3 blueprint type of products for sale.

And few people were interested in buying.

BUT, when the speakers got up and gave a 90-minute talk full of fluff and, in most cases, were giant 90-minute pitches for their magic pills … they sold.

The speakers with products sounding like “plug this in to your computer, wake up tomorrow and be making $50,000 a day” type of stuff … they seemed to sell.

Quality information … no thanks.

Million dollars a minute with no work … where do I sign up?

Plug this audio in, go to sleep, and wake up wealthy? PERFECT! Just what I’ve been looking for. Where do I put my credit card information?

This truly amazed me.
And frustrated me.

And confused me.

Do people actually believe the magic pill crap? They must! They were signing credit card forms to show their trust.

In this day and age, I just don’t understand people who believe they can achieve massive levels of success and wealth without having to actually work for it.

Do you?

I highly doubt you would.

Those following The Total Package blogs seem to be intelligent, well-educated, hard-working entrepreneurs. I can see it in your comments to our articles.

I agree … it would be nice if these claims were true and really could be made this easy … but it is impossible.

You MUST get out there and put in the work to reap the rewards. Ask anyone who has attained a certain level of success how simple and easy it was. Then stand back for the real truth and nothing but the truth.

The exception?

The business opportunity crowd. The pitches working best are the magic pills.

Anyhow, there are some lessons here
I wanted to share.
First, be prepared to put in daily effort towards your dreams.

If you take and do just one or two small things a day to propel your business forward, in the matter of a year, you have hundreds and hundreds of little steps you took towards making your year the best yet.

If you could do just one of these things a day, imagine what would be possible:

Write a new short blog post about something you saw through Google Alerts

Post a useful comment on a forum or blog that your perfect customers commonly frequent

Send a Top 10 list or helpful article to your clients and prospects

Make one phone call to a new buyer to thank them for their business

Distribute just one article to the e-zine banks and directories for them to post (for free) all over the Internet for you

Get a Flip cam and create a short 60-second video with a tip your clients and prospects would find useful (making sure your website is mentioned in the video) ““ and post it on YouTube

Figure out Twitter ““ and start testing one useful Twitter a day (I admit, this is foreign to me, but at the Summit I spoke with many people who are successfully using Twitter to build rapport with their market)

Put up a new blog post ““ and make sure you use a service like Pingomatic.com to get your blog out to the proper places

Find one new holiday or unusual event coming up and plan out a promotion you can tie into it. For example: did you know the following reasons for a promotion are coming up?
September is host to:

National Courtesy Month
Be Kind To Editors and Writers Month
Shameless Promotion Month
Women of Achievement Month
Organic Harvest Month
Jazz Month
Fall Hat Month
Children’s Good Manner’s Month
Self Improvement Month
Tiger Month
Hispanic Heritage Month
Baby Safety Month
Library Card Sign-Up Month
Specific weekly occasions:

First Week: National Childhood Injury Prevention Week / Self-University Week / Play Days /
Popcorn Week / National Payroll Week

Second Week: Minority Enterprise Development Week/ National Assisted Living Week / Suicide Prevention Week:

Third Week: National Singles Week / National Clean Hands Week / National Love Your Files Week / International Women’s E commerce Days

Fourth Week: Deaf Awareness Week / Religious Freedom Week / Banned Books Week – Celebrating the Freedom to Read

Dog week

(Note: Some people ask if these are international holidays … I say … “why not?” There are no rules saying you can’t create your own special occasion or holiday! Make one up ““ and turn it into a campaign. Easy peazy.)

Surprise one of your customers today and do an endorsement of them to your entire database.
Send out a press release or announcement to your local papers about a newsworthy tidbit you can share

Ask a mentor of yours (or mastermind member) for help creating one new strategy you can implement to grow your business this year

Share some good news with those on your database (they are sick and tired of bad news … it’s everywhere!)

Do something for yourself today that gives you a treat for all the hard work you do

Ask your customers to share their favorite picture and story of their kids or pets.

Read one chapter out of your favorite inspirational or motivational book

Write out a few notes about why you started your business and what fires you up the most about what it is you do

If you did just ONE of those things a day for the next 17 days … what kind of a difference do you think it would make?

I dare you.

No … I double dare you.

THAT, my friend, IS the magic pill for success.

Consistent, forward moving actions that drive you closer and closer to achieving your goals.

I would love to hear your thoughts on this, and any ideas you have to share on how you hold yourself accountable to those single actions that MUST get done daily.

Small business mastery is ALL about doing the little things that add up to big things.

What small things are you going to do TODAY
that push you forward?

To your success,

Troy White

Editor, Small Business Mastery

Supplement to THE TOTAL PACKAGE

Troy White is a top marketing coach, consultant & direct response copywriter based in Calgary, Canada. He has a powerful approach to growing small businesses and entrepreneurial run ventures on a budget. His FREE Cash Flow Surges newsletter shares tons of great strategies.

He also publishes the incredibly powerful Cash Flow Calendar system that gives you daily, weekly and monthly marketing ideas to promote your business and stand out from the crowd. Click here to get your free tips for growing your business!

Attribution Statement: This article was first published in The Total Package. To sign-up to receive your own FREE subscription to The Total Package and claim four FREE money making e-books go to www.makepeacetotalpackage.com.

The Total Package

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint this article.