Michel Fortin’s latest blog post is titled “The Oft-Confused Features And Benefits”. [Michel Fortin’s Blog]


Michel Fortin’s latest blog post:

The Oft-Confused Features And Benefits

Michel says, “If you’ve been a student of marketing for some time, then I’m sure you’ve heard of the saying: “People don’t want to buy a quarter-“‹”‹inch drill, they want a quarter-“‹”‹inch hole.””

The Oft-Confused Features And Benefits…

Michel Fortin’s Blog

 

 

 

 

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