James Burt’s latest ‘e-Wealth Daily’ article is titled “Get to Know the Latest Digital Tools for Info Marketers”. [‘e-Wealth Daily’ Article]


James Burt’s latest ‘e-Wealth Daily’ article:

Get to Know the Latest Digital Tools for Info Marketers

There was a time not so long ago when people were using typewriters, abacuses and telegrams to operate their businesses. But then along came computers, calculators and e-mail to relieve those items of their place in the professional world.

It’s always a two-sided coin when times change in business and new technologies and practices become the norm. On one hand, these new developments usually make business practices move quicker and increase productivity. On the other hand, they often put people out of work and cause great upheavals in whatever business you’re working in. Worse, a business pro either has to adapt to them or get a new career.

It’s sad sometimes, but usually necessary. Science and technology are there to serve people, and we’ve used both in the past repeatedly to improve our health, consumption, and business practices. The latter can really affect information marketers, especially these days.

I’ve mentioned before how little you need to operate as an info marketer. While some people get upset about how computers and technology make life more complicated, a lot of advancements make info marketers’ jobs that much easier and compact. The trouble is that many info marketers just aren’t hip to these new developments are. Here are a few you should take note of:

— Digital accounting: While doing some tutoring recently at a language center, I checked out an education center in the same building. They offered a two-week course on “QuickBooks.” This is a digital accounting program slowly becoming the norm with businesses and their accounting needs. If you are an info marketer who does your own taxes and finances, “QuickBooks” or new accounting software is worth considering. You can keep all of your info on your hard drive and don’t have to put up with stacks of papers on your desk.

— Newer laptops: Laptops are nothing new. The briefcase-sized computer used to be the material of spy films, but they are now a very common phenomenon. If you’ve already got one, you’re a true soldier of the info marketing field — you can write your content in a diner and send e-mails anytime. But if you’ve been to a computer shop lately, laptops have changed. They are quieter, less bulky, and have the same features of any office grade PC. Maybe your existing laptop isn’t making the cut anymore. Perhaps it’s time to slide over to the computer shop for an upgrade or replacement. Go and check ’em out!

— eReaders: Related to the above, laptops are so good for anything you need these days that they are all you might need for your info marketing business. But if you find yourself with some freed up cash, a pocket eBook might be a good investment. Processed word content is going from books and magazines to pocket eBooks that people can read on the subway and carry like an “iPod.” If you think your content might be marketable for pocket eBooks, consider getting your hands on one to see what possibilities lie ahead. Study them and see where they can fit into your enterprise.

— Digital imaging: Info marketers are content people. They need very few graphics and images for their products. Thus it’s good to know that there are a lot of programs that can help you make your logos, headers, and images right from your own home. And you don’t have to pay for them. Programs like “Paint.net” can be downloaded and used to create/manipulate great graphics. If you can shell out a bit of cash, programs like “Adobe Studio” have even more options for working with images and photos.

There are even more options to be sure, but we’ll save that for another newsletter. But the message is clear: technology is not your enemy. It can be difficult to adapt to, especially as an info marketer, but it’s often worth it to help business blossom even more.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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