Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Rant: The Problem with Formatting Sales Pages..” [Writing on the Web]


Patsi Krakoff’s latest ‘Writing on the Web’ blog post:

Rant: The Problem with Formatting Sales Pages..

Patsi says, “Even when you’re giving something away, for FREE, you’ve got to write good “sales” copy that spurs people into action. In today’s info-crammed world, that means you’ve got to grab busy peoples’ attention, and get them to click, and get them so excited that they take the time to type in their email address in exchange for your offer.”

Rant: The Problem with Formatting Sales Pages..…

Patsi Krakoff’s Writing on the Web Blog