Mike Jezek’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “Four Reasons Why People Buy”. [Blog]


Mike Jezek’s guest articlet on Charlie Cook’s ‘Marketing for Success’ blog:

Four Reasons Why People Buy

Mike says, “RPain is the key to profits. It’s vital that you understand this when you’re creating sales letters, landing pages and ads. Many people create ads by tossing out a bunch of benefits and hoping something sticks. This is a big problem especially with beginning copywriters. In copywriting and sales, you’re taught to find the benefits and promote the benefits of your product or service that you’re selling”.

Four Reasons Why People Buy

Marketing for Success

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