‘Why Your Customers Buy’ by Roy Williams
Roy Williams’ guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “Why Your Customers Buy”. [Blog]
Roy Williams’ guest articlet on Charlie Cook’s ‘Marketing for Success’ blog:
Why Your Customers Buy
Roy says, “Happiness rarely triggers commerce. Unhappiness often does.
People make purchases due to dissatisfaction with the way things are. We make a purchase when we have a need, a desire, an itch to scratch. We want to change our condition, our surroundings, our state of mind. We buy because we are dissatisfied”.
Why Your Customers Buy
Marketing for Success
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