James Burt’s latest ‘e-Wealth Daily’ article is titled “The Key to Successful Newsletters”. [‘e-Wealth Daily’ Article]


James Burt’s latest ‘e-Wealth Daily’ article:

The Key to Successful Newsletters

Here’s a story for you. It’s narrated by a colleague, Brent, who is an info marketer whose focus is on digital cameras. He’s pretty good at his job. But something went wrong for him. Here’s how he tells it:

“I had woken up, had my coffee and toast, and then went to the computer. I checked my e-mail. It had over 10 new messages, all in regards to a recent batch of newsletters I had sent out. I read each one and they all said, more or less, the same thing:

‘Brent, buddy, these stink. We’re paying for news here. Write better newsletters.’

At first I was pretty mad. But after going back to have a look, I knew the truth. They were right.”

Like I said, Brent’s a great info marketer. But like a lot of other info marketers, he had fallen into a slump. Either from fatigue or lack of new ideas/info or both, he had allowed his work to fall behind in its quality. And he had done it on a thing he really shouldn’t have: his newsletters.

Your newsletters are important. It’s something that you put out on a regular basis and that your clients love to get. Like a magazine subscription, they look forward to receiving and reading everything that you have, particularly new information that you have acquired. It’s what they’ve paid for and you have to deliver.

Like I mentioned earlier, Brent probably fell by the wayside a bit from working too much or being short of new information. When I asked what he did to remedy the situation, he just said he went back to “what he used to do.”

Newsletter writing is something that can be mastered. I have learned a lot about it from freelance jobs and later from my colleagues John Hurd, Adrian Newman, and Michael Lombardi. While it doesn’t have a strict syntax per se, there are some rules of the road that you can follow, as Brent and I often have, to help make sure you create the best possible newsletters for your info marketing business.

Here are a few tips:

— Keep it short and simple: I repeat this a lot, but it really is important that you simplify written content for your clients. Things are complex enough these days, so an easy-to-read, one- or two-page newsletter is perfect for people who want to get new info. It does not mean you have to sacrifice the substance of what you are writing about; just that you have to simplify it for anyone to read.

— Don’t forget the info: I must sound like a smart aleck when I say this, right? But make no mistake — this is something that lots of info marketers, including Brent, forget. He got in the habit of just shooting out random newsletters that, while funny and entertaining, had little to no new information. They were just stories. Your clients want more than that. Sure, be a good storyteller, but try to give them something they can use in the narrative process. Whether it’s news, stats, hard-to-find info, or whatever, be sure to always include some useful info in your newsletters.

— Create a “serial” mentality: A lot of info marketers are really smart, but they release info too fast or too much of it too quickly. This gets them into trouble, as they run out of ideas quickly. Take some time yourself and come up with a way to schedule new ideas that you can write one newsletter after another. This is like the old serial movies or radio shows my dad went to see as a kid, or that programmed TV show you like to watch. It keeps people coming back for more time and again.

— Keep a strict schedule: While this isn’t a writing component, it’s very important. Part of creating great newsletters is getting them out in good time and ON TIME. Come up with a good schedule, such as twice a week or biweekly, and regularly issue your newsletters at those times. At e-Wealth Daily, my colleagues have a computer server system to issue these on an automated, scheduled basis. This is an option for you, too. If you can’t get in on a system like that, create an e-mail list and issue them manually.

Info marketing and newsletters are great partners. Your clients will love getting new info on a regular basis. Your only job is to make sure that you get them the best ones you can and at the time you promised. Stick to that.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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