Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review. The featured article is titled “Copywriters: Sharpen Your Pencils … School’s in Session” [‘The Total Package’ Week in Review]


Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review.

‘The Total Package’ Week in Review

Monday 10/12/09: “Copywriters: Sharpen Your Pencils … School’s in Session””

On Monday Clayton invited you to “evaluate” a certain direct mail package. We wanted to know: What can you learn from it? What stands out? What makes this package work? We’re interested in your comments. Do you think you can beef it up any?

We know there are gifted copywriters and marketers among our readers who could do a really bang-up job here. And you really came out and gave some great feedback. We weren’t expecting a complete critique – we just wanted you to pick an aspect of the piece you wanted to comment on. For instance, what did you think of the headline, subhead, body copy and response device?

To this point we’ve had nearly 40 responses contributing some fantastic ideas about how they would treat this promo differently …

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Tuesday 10/13/09: “10 Worst AdWords Campaign Mistakes””

What’s the best way to squeeze the very last drop of profit from your Pay-Per-Click (PPC) ads?

On Tuesday, special guest editor Tyler Huston pulled back the veil on the mystery of PPC and revealed the 10 worst AdWords blunders and what you can do to optimize YOUR campaigns.

Tyler let you in on whether you need to cast a broad net with your keywords to get the most clicks … and the best strategy to ensure you’re not paying too much. Plus, a whole lot more …

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Wednesday 10/14/09: “Are You Blowing Your Brains Out on SEO and Pay-Per-Click?””

Not all products lend themselves to passive marketing mediums like SEO and PPC – when yours is one of them, what’ll you do?

Mystery solved … because on Wednesday Daniel Levis revealed little-known PPC campaign secrets you may have never considered before.

And what’s the rule-of-thumb for deciding whether to go with a passive marketing strategy or a more active one? A mistake made here will cost you later in precious time and money.

Plus, Daniel blew the lid off a huge stumbling block to search engine marketing I bet nobody ever told you about – don’t miss this …

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Thursday 10/15/09: “Four Ways to Uniquely Position Your Business for Greater Profits”

Do you know where you stand in your buyer’s eyes – and what makes you their one-and-only choice over your competitors?

There’s not always an easy answer, but on Thursday Troy White gave you the tools you need to “reposition” yourself – and help you find the one thing you need to put your business head-and-shoulders above the crowd.

Troy brought four strategies to help you develop a unique perspective on what your business, product or service does for your clients – and how it’s different from your competitors. Put some thought into these for a clearer more distinctive outlook on what it is you do …

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Friday 10/16/09: “Most Valuable Skill on Earth – It’s not what you think”

On Friday Clayton revealed the most valuable skill on earth. He said it’s like having the combination to the richest vault on the planet. And if you’re a copywriter, entrepreneur or marketing pro – having this skill makes YOU worth your weight in GOLD.

Not only did Clayton let you in on his secret, he gave you four easy, low-cost or free strategies for success. And for the slightly more adventurous, he ran down the details on five more techniques – but they’ll require a higher commitment on your wallet.

This edition is packed with business-building, money-making ideas … like what you should know before you spend one single penny – and which techniques make the most sense to begin first. Don’t miss it …

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About Clayton Makepeace and ‘The Total Package’

Clayton has spent the last 37 years creating direct mail, Internet and print promotions that have sold well over $1 billion-worth of nutritional supplements as well as books and newsletters on personal finance, investment and health.

Plus, as a direct marketing consultant, he’s helped four major direct marketing firms at least quadruple sales and profits to well over $100 million per year each.

As a direct response copywriter, Clayton creates many red-hot direct mail controls that profitably mailed up to 90 million pieces each … web-based customer acquisition campaigns that produce profits of up to 445% … and customer file campaigns that spin off as much as $1 million per week.

According to best-selling marketing author Robert W. Bly and the American Writers and Artists Institute, Clayton is America’s highest-paid marketing coach and copywriter, with royalty income of up to $3 million per year since 1997.

And as a mentor, Clayton has helped six young copywriters to six- and seven-figure incomes … currently mentoring a half-dozen more through Response Ink, his direct response marketing agency … and is committed to helping the next generation of direct response business owners, marketing pros, copywriters and designers accelerate their careers through The Total Package.

You’ll find Clayton’s highly anticipated article published every Monday in The Total Package. And, if you’re worried about missing out on Clayton’s passed issues, we’ve got you covered. You’ll find the Best of The Total Package published every Thursday.

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint the latest issue of ‘The Total Package’ week in review