Debra Wilson Ellis’ latest article is titled “Direct Marketing & Blogging: Engaging Customers One Post at a Time”. [Article]


Debra Wilson Ellis’ latest article:

Direct Marketing & Blogging: Engaging Customers One Post at a Time

Debra says, “Blogging isn’t the tool of choice for most direct marketers. For some, writing posts seems to be a waste of resources. They reason that their time should be spent doing things that generate sales. Others find it scary to think about opening their thoughts and company to public scrutiny and competitive eyes.

The biggest challenge is the lack of hard numbers that prove blogging is worth the investment. Trying to measure the effect is similar to quantifying the benefits of smiling, helpful clerks or a warm, inviting store. Intuitively, we know that without them, shoppers wonât linger or return. But, in a bottom line economy, every investment needs justification.”

Direct Marketing & Blogging: Engaging Customers One Post at a Time

*This news post was submitted by Debra Wilson Ellis.

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