Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review. The featured article is titled “What Britney Spears and ‘Star Trek’ Can Teach You About Copywriting …” [‘The Total Package’ Week in Review]


Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review.

‘The Total Package’ Week in Review

Monday 09/07/09: “What Britney Spears and ‘Star Trek’ Can Teach You About Copywriting …”

On Monday, Clayton explored the fine line between being deceived and being sold.

In our special Labor Day issue Clayton revealed a simple fact of human nature that is so powerful, it’s dangerous. It’s the reason we fork over our hard-earned money to obvious swindlers.

As a marketer this powerful secret can have explosive impact on your response – simply by anchoring your sales message to it … What is it …

Read more …

Tuesday 09/08/09: “Blame the Copywriter, Not the Copy …””

Does LONG, hypey, hit ’em hard copy still sell?

Michel Fortin says yes. And on Tuesday, Michel exposed the secrets of ginsu-like, used-car salesman approach to sales copy.

Michel revealed when hype works … when it doesn’t – and why.

He answers the burning question: What are they doing wrong when it comes to long, hard-hitting copy? Plus, Michel gave you the solution to making hype work for YOUR long copy sales letters …

Read more …

Wednesday 09/09/09: “Is Confirmed Opt-in Crucifying Your E-mail Marketing Profits?””

On Wednesday, Daniel Levis revealed some startling results of the year-long test he ran between single and double opt-in.

He let you in on which one may be murdering your profits! If you do name acquisition on the Internet you wouldn’t have wanted to miss this …

Plus, Daniel exposed the three unguarded pathways to our deeply held marketing beliefs and why they’re costing you a fortune! These open the door for your sales message to work its magic …

Read more …

Thursday 09/10/09: “Getting Fast, Fluent and Frequent with Your Marketing …”

What would you give to possess the key to quickly growing your income?

Well, put your wallet away. Because on Thursday, Troy White revealed a marketing success secret – depending solely on YOU and your efforts.

Troy also exposed the single, greatest challenge to this aspect of marketing success and how it’s deadly to your income.

He then came to the rescue with 17 shortcuts to help you get past this challenge and break you out of a slump …

Read more …

Friday 09/11/09: “Yes, You CAN Build a Super-Profitable Copywriting Business … Part 2″”

Last Friday we began celebrating Labor Day by bringing you something extra-special: An exciting transcript of an interview between Clayton and copywriting master Bob Bly.

Well, as promised, this past Friday, we brought you Part Two of this classic interview between Clayton and copywriting master, Bob Bly.

Rejoining the conversation … we left off on the controversial and much debated topic of fees. Clayton picked up by revealing what he would charge if he were just starting out today … how to respond to the marketer that thinks a new copywriter isn’t worth a higher royalty – and so much more …

Read more …

About Clayton Makepeace and ‘The Total Package’

Clayton has spent the last 37 years creating direct mail, Internet and print promotions that have sold well over $1 billion-worth of nutritional supplements as well as books and newsletters on personal finance, investment and health.

Plus, as a direct marketing consultant, he’s helped four major direct marketing firms at least quadruple sales and profits to well over $100 million per year each.

As a direct response copywriter, Clayton creates many red-hot direct mail controls that profitably mailed up to 90 million pieces each … web-based customer acquisition campaigns that produce profits of up to 445% … and customer file campaigns that spin off as much as $1 million per week.

According to best-selling marketing author Robert W. Bly and the American Writers and Artists Institute, Clayton is America’s highest-paid marketing coach and copywriter, with royalty income of up to $3 million per year since 1997.

And as a mentor, Clayton has helped six young copywriters to six- and seven-figure incomes … currently mentoring a half-dozen more through Response Ink, his direct response marketing agency … and is committed to helping the next generation of direct response business owners, marketing pros, copywriters and designers accelerate their careers through The Total Package.

You’ll find Clayton’s highly anticipated article published every Monday in The Total Package. And, if you’re worried about missing out on Clayton’s passed issues, we’ve got you covered. You’ll find the Best of The Total Package published every Thursday.

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint the latest issue of ‘The Total Package’ week in review