Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review. The featured article is titled “How to Create a Killer Ad …” [‘The Total Package’ Week in Review]


Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review.

‘The Total Package’ Week in Review

Monday 7/20/09: “How to Create a Killer Ad …”

Can you recognize the difference between good sales copy and bad copy?

Not sure? That’s okay, because on Monday Clayton unveiled his 21 non-rules, or guidelines that have served him through his 37+ years of direct response copywriting.

Use this valuable checklist to strengthen YOUR ad copy …

Read more …

Tuesday 7/21/09: “In Praise of Second Chances …”

It was a pleasure and privilege to have copywriting ace Kim Krause Schwalm sharing her experiences with us …

And on Tuesday, Kim explored the power of second chances and what it can mean to your copywriting career.

I know you’re going to enjoy her insights on how to unleash the power of second chances in YOUR copywriting or marketing career …

Read more …

Wednesday 7/22/09: “Copywriting witchcraft and the black arts of persuasion PART 2 …”

On Wednesday Daniel Levis returned to his black bag of mystery for a second helping of magical persuasion techniques.

From the most important prerequisite to persuasion … to leveraging your prospect’s active imagination … to a master storytellers’ secret for keeping audiences spellbound …

Daniel reveals all of his wonderfully wicked rhetorical devices …

Read more …

Thursday 7/23/09: “No E-mail, Internet or Cell Phone Access … It was heaven!”

Don’t you want to shake your head in disbelief at the wads of cash business people leave on the table — every day?

Well Troy White knows how you feel. And on Thursday he revealed a boat-load of missed money-making “opportunities” he personally witnessed while enjoying vacation.

Maybe YOU can profit … from their loss.

Read more …

Friday 7/24/09: “Clayton’s Sidebar MADNESS …”

Could you be making the number one mistake when it comes to crafting great sidebars? Would you like to know how to make them more focused and powerful?

You’re in luck … on Friday Clayton shared 21 kinds of sidebars while revealing the secrets to making each and every one the most effective it can be.

Did you even know there were that many?

After reading this you’ll never look at a simple sidebar the same way again …

Read more …

About Clayton Makepeace and ‘The Total Package’

Clayton has spent the last 37 years creating direct mail, Internet and print promotions that have sold well over $1 billion-worth of nutritional supplements as well as books and newsletters on personal finance, investment and health.

Plus, as a direct marketing consultant, he’s helped four major direct marketing firms at least quadruple sales and profits to well over $100 million per year each.

As a direct response copywriter, Clayton creates many red-hot direct mail controls that profitably mailed up to 90 million pieces each … web-based customer acquisition campaigns that produce profits of up to 445% … and customer file campaigns that spin off as much as $1 million per week.

According to best-selling marketing author Robert W. Bly and the American Writers and Artists Institute, Clayton is America’s highest-paid marketing coach and copywriter, with royalty income of up to $3 million per year since 1997.

And as a mentor, Clayton has helped six young copywriters to six- and seven-figure incomes … currently mentoring a half-dozen more through Response Ink, his direct response marketing agency … and is committed to helping the next generation of direct response business owners, marketing pros, copywriters and designers accelerate their careers through The Total Package.

You’ll find Clayton’s highly anticipated article published every Monday in The Total Package. And, if you’re worried about missing out on Clayton’s passed issues, we’ve got you covered. You’ll find the Best of The Total Package published every Thursday.

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint the latest issue of ‘The Total Package’ week in review