Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review. The featured article is titled “Can you have too many keywords on your website?” [‘The Total Package’ Week in Review]


Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review.

‘The Total Package’ Week in Review

Monday 7/13/09: “How to Create Desire …”

On Monday Clayton set the record straight over the controversy of creating desire. Is he committing copywriting heresy? You be the judge!

According to Clayton, given the right circumstances, “We can and do,” create desire. And he’ll show you just how to do it with YOUR copywriting!

Clayton also announced an opportunity for writers you’ll want to check out …

Read more …

Tuesday 7/14/09: “Billy Mays Marketing Magic …”

What made Billy Mays so successful?

On Tuesday, guest editor Rich Schefren brought his stirring tribute to Billy Mays.

Rich chose to focus on keeping Billy’s legacy alive and in that spirit revealed many direct response pitch secrets of Billy’s you’ll want to apply to your business at once.

It was a big, double-length tribute issue, which is online now … you don’t want to miss it …

Read more …

Wednesday 7/15/09: “Copywriting witchcraft and the black arts of persuasion …”

What are the dark secrets that give your copywriting an almost unfair advantage?

Well, on Wednesday, Daniel Levis took us on a trip down the secret corridors of persuasion.

He revealed diabolical techniques for twisting words, using symbols and magically closing prospects …

Read more …

Thursday 7/16/09: “Customer loyalty lessons from Africa …”

Can the secret of a mind-blowing customer experience really help you get thousands for something others are only charging $20-30 for?

Troy White says unequivocally YES. And in Thursday’s Total Package he revealed eight simple strategies for creating an experience of a lifetime.

You’re not leaving money on the table are you? There are some big ideas in this issue you’ll not want to miss …

Read more …

Friday 7/17/09: “Honest answers from Clayton’s heart …”

What will YOU do on day one of your new freelance career?

Not sure? That’s okay, because in Friday’s Total Package, Clayton revealed the three urgent initiatives HE launched on day one!

These three separate and distinct initiatives became the rock-solid foundation of his burgeoning copywriting career …

Can these same “three” become the genesis of your own freelance copywriting business?

Read more …

About Clayton Makepeace and ‘The Total Package’

Clayton has spent the last 37 years creating direct mail, Internet and print promotions that have sold well over $1 billion-worth of nutritional supplements as well as books and newsletters on personal finance, investment and health.

Plus, as a direct marketing consultant, he’s helped four major direct marketing firms at least quadruple sales and profits to well over $100 million per year each.

As a direct response copywriter, Clayton creates many red-hot direct mail controls that profitably mailed up to 90 million pieces each … web-based customer acquisition campaigns that produce profits of up to 445% … and customer file campaigns that spin off as much as $1 million per week.

According to best-selling marketing author Robert W. Bly and the American Writers and Artists Institute, Clayton is America’s highest-paid marketing coach and copywriter, with royalty income of up to $3 million per year since 1997.

And as a mentor, Clayton has helped six young copywriters to six- and seven-figure incomes … currently mentoring a half-dozen more through Response Ink, his direct response marketing agency … and is committed to helping the next generation of direct response business owners, marketing pros, copywriters and designers accelerate their careers through The Total Package.

You’ll find Clayton’s highly anticipated article published every Monday in The Total Package. And, if you’re worried about missing out on Clayton’s passed issues, we’ve got you covered. You’ll find the Best of The Total Package published every Thursday.

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint the latest issue of ‘The Total Package’ week in review