Clayton Makepeace has released the latest issue of ‘Total Package’. The featured article by Troy White is titled “Is This Holding You Back from Reaching Your Goals?”. [Article]


Clayton Makepeace has released the latest issue of ‘Total Package’.

The featured article:

Is This Holding You Back from Reaching Your Goals?

by Troy Whit

Fellow Business-Builder,

1,542 e-mails in the past seven days.

That doesn’t include any newsletters I subscribe to either. That is strictly 95% spam, and the rest are legitimate business e-mails.

Recently, I was in a mastermind meeting for over 12 hours – and this e-mail problem kept popping up around the room.

And it made the conversation turn to management of your various business functions.

As much as I love to talk about marketing and advertising strategies for small business, I also realize that there is more to business than just the growth side.

If you don’t have some serious management systems (and people) in place, all the marketing you are doing can just as easily go to waste.

One of the mastermind members runs a real estate investment type of company.

She has been doing this for many years, and one of her more recent projects has been her most trying.

But one thing became glaringly evident
while we grilled her about her business challenges …

… If you aren’t managing certain process along the way, you are spinning your wheels and unnecessarily duplicating the effort you really need to be putting in.

This lady had hired some writers in the past to put together her various pieces she had been using. Some of the copy worked – some didn’t.

The problem?

Which was which?

She knew that she had generated a certain number of leads in two mailings to her database. Some of those leads were converted into investors. Now she needs more investors – lots of them – in a short period of time.

So she came into this mastermind meeting thinking she was going to have to rewrite all of her materials, come up with new strategies, find new sources of leads, etc.

In essence, she was trying to reinvent the wheel while she had at her disposal a sports car ready to go full out without changing a thing (except adding a little fuel).

If you have ever felt completely frustrated
and wanted to move on, this is very important …

When we sat her down and made her think about all the steps that she went through … the total number on her database, the total leads generated from the various mailings, and the conversion rate she got from those leads … we found a goldmine.

Rather than reinventing anything, we found her killer sales pieces in the funnel. We found her greatest opportunity for immediate investment.

We also found, by fluke, a person in the room with a 100% closing rate in face-to-face qualified meetings. During our questioning, we found out the weak link in her sales cycle – and this closing machine was the answer.

So all we had to do was fine-tune her sales system, re-adjust which letters went out and when. Reorganize the way leads were followed up on …

And we fully expect that she could do a minimum of $1 million dollars in investment dollars in 60 days.

If she sticks to the plan we gave her, she will succeed.

Which brings me to today’s BIG QUESTION for you.

With the feedback and format of The Total Package, it is incredibly easy for you to reply back with comments.

WHAT’S YOUR BIGGEST PROBLEM OR CHALLENGE
IN MANAGING THE INTERNAL PROCESSES OF YOUR COMPANY?

If you help us out here and share some of your issues, we can address those problems in the comments section below.

What drives you absolutely NUTS when trying to get things done in your business?

What one thing keeps coming back to haunt you again and again?

What big opportunity do you seem to keep missing time after time?

What systems do you see lacking in your business?

If you could start over and erase everything you have done so far, what would you do differently next time?

What do you think is holding you back from going to the next level in your business (from $100,000 to $1 million, from $1 million to $5 million, or from $5 million to $20 million?)

I would really appreciate your feedback and comments here.

Many of us face similar problems, and you sharing those helps others see – you aren’t alone!

The more you share, the easier it is for everyone to help you out.

Thanks for your feedback.

To your success,

Troy White

Editor, Small Business Mastery

Supplement to THE TOTAL PACKAGE

Attribution Statement: This article was first published in The Total Package. To sign-up to receive your own FREE subscription to The Total Package and claim four FREE money making e-books go to www.makepeacetotalpackage.com.

The Total Package

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint this article.