Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review. The featured article is titled “Happy Birthday, Clayton!” [‘The Total Package’ Week in Review]


Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review.

‘The Total Package’ Week in Review

Monday 4/13/09: Happy Birthday, Clayton!

Monday was Clayton’s birthday, so I gave him the day off — while I arranged to give him a birthday present I knew he’d absolutely love: a birthday bash on The Total Package blog.

And boy, was Clayton surprised!

With over 130 heart-felt birthday wishes, “thank you” notes, and success stories from you and other Total Package readers, you guys really helped make it a special day …

Read more …

Tuesday, 4/14/09: Stop it, Washington, before it’s too late!

This week, an estimated 1 million Americans took part in Taxpayer Tea Parties around the country to protest Washington’s handling of the economic crisis. However, we need to do more than stand in front of city hall holding signs if we want to see change.

That’s why Clayton’s introduced a petition we’re sending to every member of the U.S. House of Representatives and Senate — and to the White House. But he needs your help …

Read more …

Wednesday, 4/15/09: The Truth about Personalization …

Two major problems every marketer faces are market noise and prospect skepticism. And one of the best ways you can overcome them is to customize your message to each individual prospect.

But there are some things you need to know about personalization … and Daniel Levis is here to share them with you. Along with a simple trick you can use to send your response rate straight through the ceiling!

Read more …

Thursday, 4/16/09: Everyone knew she was a pathetic loser …

Earlier this week, a friend sent me an amazing video. One so powerful … so moving … and so inspiring, I immediately shared it with everyone in the office. And it had the same effect on Clayton.

In fact, this video is so moving, Clayton bumped Thursday’s Total Package for a new article he wrote right there on the spot. Well … he did after he finished blubbering like a little girl.

Not only does the big guy share this incredible video with you, he turns it into an important lesson. Plus, Clayton has an equally important assignment for you — one that will help you overcome whatever is standing between you and the success of your dreams!

Read more …

Friday, 4/10/09: Twitter Trash and Facebook Failures

Last week, Troy White stood up, introduced himself, and admitted he doesn’t really “get” the social media phenomenon. He even went so far as to suggest Twitter, Facebook, and the rest might even be harming your business … and challenged you to weigh in on the subject.

Well, the comments came pouring in! And before the dust settled, one thing was clear: Social media needs to be studied under the direct response microscope a little bit longer.

So Troy took some time to begin his own little experiments … contacted some social media gurus, holding their feet to the fire while he put them to the question … and now he’s back with an update you won’t want to miss …

Read more …

About Clayton Makepeace and ‘The Total Package’

Clayton has spent the last 37 years creating direct mail, Internet and print promotions that have sold well over $1 billion-worth of nutritional supplements as well as books and newsletters on personal finance, investment and health.

Plus, as a direct marketing consultant, he’s helped four major direct marketing firms at least quadruple sales and profits to well over $100 million per year each.

As a direct response copywriter, Clayton creates many red-hot direct mail controls that profitably mailed up to 90 million pieces each … web-based customer acquisition campaigns that produce profits of up to 445% … and customer file campaigns that spin off as much as $1 million per week.

According to best-selling marketing author Robert W. Bly and the American Writers and Artists Institute, Clayton is America’s highest-paid marketing coach and copywriter, with royalty income of up to $3 million per year since 1997.

And as a mentor, Clayton has helped six young copywriters to six- and seven-figure incomes … currently mentoring a half-dozen more through Response Ink, his direct response marketing agency … and is committed to helping the next generation of direct response business owners, marketing pros, copywriters and designers accelerate their careers through The Total Package.

You’ll find Clayton’s highly anticipated article published every Monday in The Total Package. And, if you’re worried about missing out on Clayton’s passed issues, we’ve got you covered. You’ll find the Best of The Total Package published every Thursday.

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint the latest issue of ‘The Total Package’ week in review