Marlon Sanders has released the latest issue of ‘Marketing Minute’. The featured article is titled “A Return To Simplicity.” [Article]


Marlon Sanders’ latest article:

‘A Return To Simplicity’

Let’s return to simplicity.

There are all kinds of complicated things you can do to market online.  But let’s just look at the simple things we know work.

The following formula will work for you whether you have your OWN products to sell or you’re promoting affiliate products.

There are 6 basic things you gotta know to get your Formula working for you:

1.  Who is your target audience?

This is the FIRST thing you have to know.  Who BUYS what you’re selling.

In today’s world, this is easy to find.

a. You search Google for the keywords people interested in buying what you hope to sell are likely searching for.

b. You take the top 10 web sites under those keywords.

c. You go to Quantcast.com and type in the URL’s.

Now you know who your audience is.

2.  What do they want to buy

a. Go back to the SAME websites in step one.

b. Look at what they’re selling.

c. Now you know what people want to buy.

3. What’s your advantage in the Game?

You need to have a USP or an advantage.

Look for 1 of 3 scenarios.

— People who are underserved
— overserved
— or non consumers.

If they are underserved, you create products to serve them.

If they are overserved, meaning the products are more expensive and elaborate than they need, you launch a scaled down product.

If they are non-consumers of your product, you make it easy and convenient for them to use your product or service.

LAW ONE:  Before going to battle, always have a clear, decisive advantage. That’s what Red Factor is about:  Gaining an advantage.

Now, you know WHO buys, you know WHAT they buy, you know WHAT our advantage is.

4.  How you will reach ’em

Go back to the web sites in step one.

Go through and look to see if you can buy ads on their sites or in ezines.

Do backlink checks with  and see if any of those sites offer ads or ezines.

Go here:

http://searchanalytics.compete.com/site_referrals/

On the first “site referrals” tab, type in each domain in the top ten. Now you can see what KEYWORDS deliver the traffic.

You can buy keywords using ppc OR you can get organic rankings. All you gotta do is find out:

* Where these people are hanging out
* The blogs they read
* The forums they go to
* The things they search for in Google

Then you offer a freebie that’s irrestible to ’em.

5.  How to get ’em into your funnel

Now you know how to reach ’em.  You need to offer bait.  You offer free report  or other bait to get people into your sales funnel so you can follow up with ’em.

What attractive report can you offer that people will crawl over broken glass to get?  THAT is what you offer on your “Squeeze” page.

6.  Send ’em emails

Send ’em emails and promotions that get ’em to buy.

The idea here is to find other things they want to buy, join the affiliate programs, write up promos and send ’em to your list.

You’ll also want to publish content to your list.  You can write that yourself or hire writers.

Once people are on your list, you send content and offers.  There is a sequence to that that my friend Lee McIntyre has proven to be very effective:

Content. Pitch.  Content.  Pitch. For every pitch, send a piece of content. My friend Jim Edwards used to do: Content. Content. Pitch.

You can send offers for your own products or those from other people. You can do your pitches in the emails, in blog posts, by video, by audio, by webinar, by Ustream, or by teleseminar.

In Promo Dashboard, I call this rolling out “The Full Arsenal.”  You use all the tools that work for you and fit who you are.

7. Turn every customer into an affiliate

In the ideal world, you wanna turn every customer into an affiliate.

The idea is that you make it easy for ’em to get articles, links, banners and tools they can stick on a blog, Facebook or Myspace page.

SUMMARY”

*  Know who buys
*  Know what they buy
*  Know where they hang out at
*  Offer ’em a tasty freebie they can’t refuse
*  Send ’em content and offers
*  Get ’em all to be your affiliate

If you wanna get fancy, have ’em post and talk to you on your blog and Twitter.  Get ’em into a Facebook group.

Poof!  Now you know the simplicity of marketing online.  Isn’t that 10X clearer than a LOT of the things you’ve read to date?

You probably know someone who needs to read this article.  Would you post it on your blog, pass it along to ’em on Twitter or spread the word to ’em on Facebook?

I know they’ll appreciate the CLARITY.  In marketing, there is no 100% certainty.  But there is CLARITY.

Simple, clear thinking about how to pay your bills and have a nice life by sellin’ stuff online.

This is what I offer you.

In a time when it seems like everything is so complexl, there is an essential simplicity.  It isn’t always easy.

But it is CLEAR.

CRYSTAL CLEAR thinking.

I hope it’s all CRYSTAL to you now after readin’ this article. Spread the word.

Clarity exists at marlonsnews.com.

I’ve been around longer than most. Seen more things than most. Tried more things that worked than most.  Had more things fail than most.  Read more than most.  And travelled and spoken more than most.

Out of all that, there’s on thing I have to offer you:

Clarity.

Resources:

For help in finding your target market: http://www.pushbuttontargetmarket.com

For help in finding your unique advantage: http://www.myredfactor.com

For a software program that finds backlinks to a site: http://www.findbacklinks.org.  See my demo at: http://www.CrushYanikSilver.com

For help with obtaining organic rankings: <a href="http://www.seolies.org“>http://www.seolies.org. That report is only $1.00.

For help with writing emails and promotions that get sales: http://www.promodashboard.com

For more help in starting an affiliate program: http://www.affiliatedashboard.com

Marlon Sanders

Marlon Sanders is the author of “The Info Product Dashboard.” If you want to create your own info products, go to: http://www.productdashboard.com/.

Marlon’s Marketing Minute

*IMNewswatch would like to thank Marlon Sanders for granting permission to reprint the latest article.

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